Andrew MacPhee has spent nearly 20 years proving that "creative that moves business" and "creative that wins awards" don't have to be different briefs. As ECD at TBWA Canada, his work has consistently won on the world's biggest stages: Cannes Grand Prix, D&AD Yellow and White Pencils, Best of Discipline at The One Show, and Canada's first-ever Penta Pencil, with global coverage from outlets like Time magazine, CNN, Forbes and the BBC, to name a few.
None of which has helped him explain to his parents what he does.
You can also stalk him here:
LinkedIn
A Blog I made back when Blogs were cool in 2012
Sharksmakemoviesbetter
Selected Brand Experience:
adidas, BMO, SickKids, CDSS, SickKids Foundation, Toronto Raptors, Twizzlers, Air Canada, Michelob Ultra, Sport Chek, McDonald's, Sobeys, Subway, Hersheys, etc.
AWARDS:
CANNES x24
1x Grand Prix (Canada’s First in Direct)
1x Grand Prix Innovation
9x Gold
4x Silver
9x Bronze
41x Shortlists
ONE SHOW x25
1x Best of Discipline: Creative Effectiveness
1x Best of Discipline: Non-Profit
1x Best of Discipline: Client of the Year
1x Penta Pencil for a non-profit (Canada’s First)
9x Gold
6x Silver
6x Bronze
D&AD x15
1x White Pencil
1x Yellow
5x Graphite
8x Wood
CLIO’S (Reg, Sport & Health) x33
1 x Grand Clio
10x Gold
4x Silver
18x Bronze
OTHER
The Andy’s, Grand Effies, Gold LIA’s, Communication Arts, Marketing Awards Best of show, Gold Advertising and Design Club of Canada, Cassies, Extra's, Applied Arts, CMA's Best in Show, Lotus Awards, Time Magazine: Blog of the week, Cnn: Tumblr of the day, etc.
PRESS
Time Magazine, CNN, NBC (Parks and Recreation), ABC News, Huffington Post, College Humour, Funny or Die, TrendHunter, IFC (International Film Channel) Adweek, Adage, Globe and Mail, The Poke, Daily Me, Design Taxi, Adrant, Buzzfeed, Reddit, Cheezeburger, Uproxx, The Inspiration, Best Ads on TV, Creativity Online, Adage, WCCB Charlotte, Lagos Television, PSD disasters - links we love, and my parents...
