For SickKids patients, making it from one birthday to the next is a fight—one that plays out every single day. Fight for Every Birthday is an anniversary campaign that galvanizes support by focusing on the only gift that truly matters: a child’s next birthday. By blending the worlds of athletic training and birthday celebrations, we show how patients and families battle for each milestone. The result is a powerful mix of surreal and real moments that capture an experience beyond words.
